Wild Birds Unlimited - Nature Shop (2024)

“My, they grow up so quickly!” How many times have you heard a parent or grandparent exclaim with disbelief the perceived blink-and-they’re-all-grown-up phenomenon? As real as this may feel to recent empty nesters, our sense of time passing swiftly pales compared to what avian parents experience.


In the songbird world, early summer is a blur of rapid changes, as tiny babies hatch, naked and blind, then steadily grow to adult size in several weeks. Unlike their waterfowl and shorebird cousins, whose precocial young emerge from the egg fully feathered and ready to explore beyond the nest almost immediately, songbird babies are altricial. This means that they enter the world completely helpless at first and require the around-the-clock care of parents to provide all the nourishment and protection they need. Over just a two- to three-week period, they develop fully functioning senses, grow wings and tail feathers, and achieve the musculature and coordination to become self-sufficient organisms that can move about, feed, and defend themselves. Presumably this rapid development is a blessing for the parents, who run themselves ragged gathering insect food to fill hungry mouths non-stop

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Mid-June through early July is generally the best time of year to observe young birds venturing away from the nest for the first time; taking the time to closely observe this fledging process can be entertaining and rewarding. Like our children, young birds are curious, boundary-pushing, and adventuresome--often with comical consequences. Remember your most cringy junior high photo with the bowl-cut, leisure suit, or maybe even (yep, I had ‘em) orthodontic “headgear”? Juvenile birds also go through an awkward adolescent phase, complete with ‘bad hair’ days, a bright gape-induced perma-scowl expression, and ludicrously short tail feathers that seem laughingly out of proportion. Immature ‘teenaged’ birds, which are full-sized and seemingly able to fend for themselves, still beg to be fed, often in an obnoxiously demanding way. At first, parents oblige, although gradually they begin the weaning process and encourage independence; the back-and-forth that ensues is not unlike familial bickering over who gets the car keys on a Saturday night.

Don’t be surprised when you’re watching avian families this summer if you encounter what appears to be a diminutive adult bird tending to an oversized youngster which surely cannot be its own offspring. Increasingly, young Brown-headed Cowbirds are being raised by smaller ‘foster parents’ right in our suburban neighborhoods, often at the expense of the parents’ own nestlings. Cowbirds are most common along habitat edges, and, as we continue to fragment large parcels of forest into smaller, disjointed woodlots, we create an abundance of prime habitat for this unique native species; its population is on the rise, as a result.


A “brood parasite,” the Cowbird doesn’t follow the typical breeding rituals of setting up a territory, building a nest, laying a clutch of eggs therein, then devoting several weeks to raising the youngsters. (The same is true of the European Cuckoo and a handful of other species in several parts of the world.) In all, this cycle requires roughly a six-week commitment of undivided attention and energy. Cowbirds, instead, lay their eggs in other birds’ nests—one here, another there, up to 30 in all—midway through the host’s own egg-laying period. Cowbirds tend to choose the nests of birds slightly smaller than themselves, and Cowbird eggs have a shorter incubation period than most songbirds’. These characteristics take advantage of the strong maternal instincts that female songbirds possess. Knowing the chance that all of her eggs survive to adulthood is slim, a mother bird tends to feed the largest, loudest, and presumably strongest youngsters to guarantee their success while risking sacrificing the runt(s) of a clutch. As young Cowbirds tend to share the nest with smaller nestlings of their host species, they end up receiving more than their share of food and attention from unsuspecting parents, who merely believe they are raising an unusually thriving behemoth of their own.
In anthropomorphic terms, this process of leaving other species to raise their young makes Cowbirds seem like the most vicious of bullies and truly heartless parents. However, that’s a gross oversimplification. Cowbirds (and other species of brood parasites) have developed this unusual reproductive strategy not out of spite or callousness, but because it incurs survival advantages that have been favored by natural selection. There are several likely theories about the specific advantages; each may have played some role in the evolution of brood parasitism.

One theory pertains to the feeding ecology of Cowbirds being ill-matched to an extended nesting period tied to a single location. Historically, the Brown-headed Cowbird was a bird of the Great Plains. Primarily an insectivore, the Cowbird feasted upon the flies and other bugs kicked up by and on the hides (and dung) of large ungulates, especially buffalo. Herds of bison tend to be nomadic and often move great distances when feeding conditions deteriorate; if that were to happen in the middle of an avian nesting cycle, parent birds would lose access to their primary food source at the time when they need it most. Parasitizing other birds’ nests allows for the transient lifestyle needed to follow herds when they roam.


Another selection pressure has to do with energy allocation. Parenting baby birds—and all that it entails (nest-building, territorial defense, transfer of body heat, and near-incessant gathering of food)—requires an enormous amount of energy. This greatly limits the number of eggs a female can lay and, thereafter, the number of nestlings which can be raised successfully. Cowbirds take a big chance depositing eggs and then leaving them with no further investment in their development or survival. Some host species (most notably, Yellow Warblers) do recognize the imposter egg and remove it, build nest material over it, or otherwise avoid incubating it. Undoubtedly, many Cowbird eggs never hatch. And, yet, the species thrives, largely because the energy saved by circumventing most of the nesting process permits Cowbirds to produce eggs at a much higher rate—generally one per day for close to a month. From a parenting perspective, Cowbirds choose quantity over quality.


Some biologists have hypothesized that the Cowbird’s strategy may have evolved during a time of very high nest predation by non-avian predators. If so, it actually may represent a clever response (not unlike overly cautious families who split up on different flights when they travel) to the potential threat of a complete loss all at once.


Regardless of the evolutionary causes, brood parasitism by Brown-headed Cowbirds is increasingly easy to observe in our parks and gardens, primarily because we continue to create ideal edge habitat for this species. The impact of Cowbirds on other avian species becomes magnified as additional factors (feral cats, window strikes, severe weather events, etc.) are driving their populations down. One can only wonder if the success of the Cowbird was perhaps inspiration for the idiom, “Don’t put your eggs in one basket!”

Wild Birds Unlimited - Nature Shop (2024)

FAQs

How many locations does Wild Birds Unlimited have? ›

About Wild Birds Unlimited

Wild Birds Unlimited is a wildlife franchise with more than 350 stores across North America.

Are wild birds' unlimited feeders guaranteed? ›

Aspects, Inc.

Aspects offers a limited lifetime guarantee covering all manufacturer defects for the WBU branded tube feeders, mesh tube feeders, hummingbird feeders, and window feeders.

Is bird feeding illegal? ›

The Law and Wild Bird Feeding

In most instances,* bird feeding is legal in the US. And there is no state or national law against hanging bird feeders in your outdoor space, though laws that prohibit feeding wildlife are sometimes interpreted to include birds.

How much does a Wild Birds Unlimited franchise cost? ›

Franchise Fee$40,000
Training Fee$5,000
Travel, Meals, and Lodging$500 – $6,000
Rent Deposit$3,000 – $7,500
First Month's Rent$3,000 – $7,500
13 more rows

Who owns Wild Birds Unlimited? ›

Jim Carpenter is the Founder, President & CEO of Wild Birds Unlimited. In 1981, he opened the first WBU location, a 700 square foot retail shop on the north side of Indianapolis. By 1983, he began franchising the concept, which has grown to more than 300 locations across the US and Canada.

What is the motto of Wild Birds Unlimited? ›

We Bring People and Nature Together, and We Do It with Excellence.”

When should you stop feeding wild birds? ›

Some people prefer not to feed birds in the spring and summer when there is abundant food. However, leaving your feeders up year-round is not a problem as long as you keep a few things in mind: If bears live near you, you should not keep feeders up during the warmer months.

Will wild birds starve if I stop feeding them? ›

An inhumane death by starvation could easily await them if the humans who feed them should suddenly stop putting out the food. Wildlife, both birds and mammals, can quickly become totally dependent on humans for food once they begin to feed at a feeding station.

How long does wild bird food last? ›

How Long Does Birdseed Last? Stored properly, birdseed stays fresh for 6-12 months, and sometimes longer. A longer timeframe hinges on the seed being protected from extreme heat and from moisture, which causes mold and mildew to grow.

Do birds recognize humans who feed them? ›

Recent studies have shown that birds can recognize humans and may know their voices too. Their research shows that birds recognize humans, their faces, and in some cases our voices. For example, pigeons will get out of the way for specific humans that have previously shooed them away.

Is it okay to throw bird seed on the ground? ›

Provide seed from a bird feeder rather than scattering it on the ground. Keep areas clean under and around your feeders. Keep fresh seed in the feeder and be sure it doesn't get moldy. Clean your bird feeders regularly with a solution of one part bleach and nine parts water.

How many Wild Birds Unlimited locations are there? ›

350+ Franchise Locations Across North America – and Growing Strong.

How big is the bird feeder market? ›

The global bird feeder market size was valued at $1.1 billion in 2021, and is projected to reach $2.1 billion by 2031, growing at a CAGR of 6.5% from 2022 to 2031. The bird feeder market is segmented into Type, Material, Mount Type and Distribution Channel.

How much is the bird seed industry worth? ›

USA Bird Food Market Outlook (2023 to 2033)
AttributeKey Insights
Estimated USA Bird Food Market Size (2023E)US$ 3,011.0 million
Projected Market Valuation (2033F)US$ 3,931.1 million
Value-based CAGR (2023 to 2033)2.5%
Collective Value Share: Top 5 Companies (2022A)15% to 20%

How many wild birds are there? ›

With over 50 billion birds worldwide, you may wonder what species accounts for the largest proportion of this figure.

Are there 400 billion birds? ›

The number they came up with was 200 to 400 billion individual birds. Compared to 5 billion people, this amounts to about 40 to 60 birds per person.

What is the history of Wild Birds Unlimited? ›

Jim Carpenter opened the first Wild Birds Unlimited store in 1981. His mission was to share his joy of bird feeding with everyone who visited his Indiana store. The first franchise was purchased in 1983. Today there are over 300 Wild Birds Unlimited stories in the U.S. and Canada.

Why have my wild birds disappeared? ›

Bird populations fluctuate seasonally and from one year to the next for a range of reasons. Often when someone reports that birds have gone missing from their yard, they are just seeing normal variation. Causes for these regular changes include: Fluctuating food supplies/requirements.

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