Summary
- • Best-selling gift card in the U.S. in 2020 was Amazon.
- • 72% of Americans have purchased a gift card at some point.
- • 59% of gift card recipients spend more than the value of their gift card.
- • The average gift card user holds onto their card for 7 months before using it.
- • Starbucks gift card is consistently one of the top-selling gift cards in the U.S.
- • In 2019, gift card sales reached $98.6 billion in the U.S.
- • Walmart gift card is among the top 5 best-selling gift cards in the U.S.
- • 25% of gift card recipients still have an unused gift card from the previous year.
- • The most popular e-gift card platform is Amazon.
- • Target gift card sales have been steadily increasing year over year.
- • Millennials are the age group most likely to purchase gift cards.
- • Visa gift cards are known for their flexibility and wide acceptance.
- • Gift cards remain one of the top go-to gifts for many occasions.
- • Home Depot gift card is popular among homeowners and DIY enthusiasts.
- • Physical gift cards are still preferred by many gift givers for their tactile nature.
Looking to give the perfect gift without the stress of choosing the wrong present? Look no further than gift cards! With Amazon leading the pack as the best-selling gift card in the U.S. and 72% of Americans having purchased one at some point, its clear that gift cards are a go-to for many. And with statistics showing 59% of recipients actually spending more than the cards value, maybe its time to consider if youre missing out on some savvy shopping. From Starbucks to Walmart, and with e-gift cards on the rise, the world of gift cards is a treasure trove waiting to be explored – just be warned, you might end up spending more than you planned!
Best-selling gift cards
- Starbucks gift card is consistently one of the top-selling gift cards in the U.S.
- Walmart gift card is among the top 5 best-selling gift cards in the U.S.
Interpretation
In a nation where caffeine is king and bargain shopping is a national pastime, it comes as no surprise that the Starbucks and Walmart gift cards reign supreme in the realm of popular gift-giving. One can only imagine the scenarios unfolding: recipients sipping on a frothy latte while scrolling the aisles of discounts, all courtesy of these ubiquitous pieces of plastic. Because really, what says "I care" more than the promise of a warm drink in hand or the thrill of a good deal waiting to be had? Cheers to practicality wrapped in a gift card!
Consumer behavior with gift cards
- 72% of Americans have purchased a gift card at some point.
- 59% of gift card recipients spend more than the value of their gift card.
- The average gift card user holds onto their card for 7 months before using it.
- 25% of gift card recipients still have an unused gift card from the previous year.
- Millennials are the age group most likely to purchase gift cards.
- Gift cards remain one of the top go-to gifts for many occasions.
- Physical gift cards are still preferred by many gift givers for their tactile nature.
- The trend of personalized gift cards is gaining popularity.
- 71% of gift card users spend more than the face value of their gift cards.
- Digital gift cards are increasingly preferred for their convenience and quick delivery.
- 59% of consumers would like to receive a gift card as a gift.
- Gift cards are the most requested gift during the holiday season.
- In 2021, an estimated $2.4 billion in gift cards went unused in the U.S.
- 32% of gift card recipients say they have lost a gift card before using it.
- 78% of gift card users say they spend more than the value of the card.
- 43% of consumers plan to buy gift cards for birthdays.
- 44% of consumers purchase gift cards for last-minute gifts.
- 72% of consumers plan to buy gift cards during the holiday season.
- 61% of consumers believe that gift cards are a convenient gift option.
- 55% of parents plan to buy gift cards for their children.
Interpretation
In a world where gift-giving can be as treacherous as navigating a minefield of mismatched socks and recycled fruitcakes, gift cards reign supreme as the ultimate lifesaver. With 72% of Americans wielding the power of plastic rectangles, it's no surprise that 59% of recipients find themselves succumbing to the siren song of overspending. Millennials, known for their love of avocado toast and digital everything, lead the charge in gift card purchases, while physical cards maintain a firm grip on our tactile affections. The rise of personalized cards adds a touch of flair to an otherwise mundane transaction, but let's not forget the $2.4 billion in unused card funds floating in the abyss of forgetfulness. Despite the occasional misplacement or delay in card redemption, gift cards continue to hold the crown as the most requested and convenient gift option, ensuring that birthdays, holidays, and last-minute emergencies remain covered in a veil of economic goodwill. So, whether you're a seasoned gift-giving pro or a rookie in the game, remember: when in doubt, gift cards save the day.
Gift card sales trends
- In 2019, gift card sales reached $98.6 billion in the U.S.
- Target gift card sales have been steadily increasing year over year.
- Macy's gift card sales peak during the holiday season.
- Online gift card sales have been steadily increasing year over year.
Interpretation
In the wild world of gift cards, it seems that all roads lead to spending - to the tune of a whopping $98.6 billion in the U.S. alone in 2019. If Target's gift card sales trajectory is any indication, it's clear that their bulls-eye is hitting the mark with consumers year after year. Meanwhile, Macy's is sleighing the holiday season game with their peak gift card sales, proving that nothing says "Cheer!" quite like a department store spree. And in the digital age, online gift card sales are surfing the wave of the future, steadily rising like the virtual tide. So, whether you're swiping in-store or clicking away online, it seems the gift card economy is here to stay - a tale of sales, seasons, and holiday reason.
Popular gift card choices
- Best-selling gift card in the U.S. in 2020 was Amazon.
- The most popular e-gift card platform is Amazon.
- Visa gift cards are known for their flexibility and wide acceptance.
- Home Depot gift card is popular among homeowners and DIY enthusiasts.
- Petco gift cards are a popular choice for pet owners.
- The top 3 most popular gift cards in Q3 2021 were Amazon, Visa, and iTunes.
- Apple gift cards are popular choices for tech enthusiasts and Apple product users.
- Subway gift cards are popular for their variety of affordable food options.
- Sephora gift cards are popular choices for beauty and skincare enthusiasts.
- Southwest Airlines gift cards are popular among travelers and frequent flyers.
- McDonald's gift cards are popular choices for fast food lovers.
- Nike gift cards are popular among athletes and sports enthusiasts.
- Target gift cards are popular choices for a wide range of shopping needs.
- 71% of consumers say they would buy a gift card for a housewarming gift.
Interpretation
In the wild and wonderful world of gift cards, Amazon reigns supreme as the crowned king of convenience and endless options. From tech geeks to pet lovers, beauty buffs to fast food aficionados, there's a gift card for every taste and interest. The flexibility of Visa, the DIY dreams of Home Depot, the skincare splendor of Sephora - it's a smorgasbord of gifting delight. So, whether you're jet-setting with Southwest or just craving a Big Mac, gift cards continue to be the versatile heroes of the present-giving game, loved by both recipients and givers alike.
